Paid campaigns that bring real enquiries to your team, not just clicks.
Codify plans and runs Meta and Google campaigns for businesses in the UAE and across the GCC, builds the landing page and enquiry form, and connects every lead to the CRM and follow-up your team already uses.
- Campaigns, landing page and CRM handled by one team
- Audiences in the UAE, the GCC and South Asia
- Weekly reporting in plain language
Delivered by Codify, a software company headquartered in Ireland with operations in Dubai. No long contracts, and no client names or campaign data published without permission.
Service businesses that win on enquiries and follow-up
If your business grows when a consultation, viewing, booking or call gets booked, campaigns tied to a proper follow-up process are where the return is. These are the sectors we work with most.
Immigration & visa consultancies
Consultation requests for skilled migration, study and family visas, qualified before they reach your advisers.
Real estate & property
Off-plan launches, rentals and investor enquiries from buyers in the UAE and overseas.
Clinics & aesthetics
Consultation bookings for dental, dermatology, aesthetics and wellness clinics.
Education & training
Course and admissions enquiries for institutes, training centres and tutoring providers.
Business setup, accounting & legal
Company formation, bookkeeping, PRO and legal service enquiries from founders and SMEs.
Home services & trades
Maintenance, cleaning, interiors and fit-out enquiries from homeowners and facility managers.
Markets we target: the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain, plus audiences in India, Pakistan, Sri Lanka and Bangladesh who buy from UAE businesses. Other countries on request.
Everything between the ad and the booked conversation
Most agencies stop at the ad. Codify builds the page the ad lands on, the form that qualifies the enquiry and the hand-off into your CRM, so the campaign produces conversations rather than a list of names nobody calls.
Campaign strategy & audience plan
Offer, audiences, platform mix and budget split agreed before any spend, including UAE, GCC and South Asian audiences where they matter.
Ad copy & creative variations
Several ad concepts per campaign so we test messages and visuals instead of guessing which one will land.
Landing page & two-step enquiry form
A focused page on your domain, with a short form that qualifies the enquiry without putting people off.
Lead tracking & CRM delivery
Every enquiry is tagged with its campaign source and delivered to email, WhatsApp or your CRM, whether that is Zoho, Odoo or a Codify build.
Follow-up automation
Instant acknowledgements, reminders for your sales team and nudges for enquiries that go quiet.
Weekly reporting & optimisation
Cost per enquiry, lead quality and what we changed, in a report your team can read in five minutes.
From a discovery call to campaigns your team can plan around
Four stages, each with a clear owner and a clear output. You see the page, the ads and the tracking before any budget is spent.
Discovery call
We understand your offer, who buys it, how your team follows up and what a good month looks like.
Build
Landing page, enquiry form, tracking, ad creatives and the connection into your CRM or inbox.
Launch & test
Campaigns go live with several ad variations. We watch cost per enquiry and lead quality from day one.
Optimise & report
Weekly review of what is converting. Budget moves towards what works, and you get the reasons in plain language.
How a migration company in Dubai turned ad spend into booked consultations
A migration company in Dubai relied on referrals and walk-ins. Enquiries arrived through several channels and were tracked by hand, so follow-ups slipped and it was hard to tell which marketing was worth the money.
A note on confidentiality. We keep client names and campaign figures private. Ask us on a call and we will share more, with the client’s permission. Results vary by sector, offer and budget.
- Built a dedicated landing page and enquiry form so every enquiry was captured in one place
- Ran Meta campaigns aimed at people in the UAE and South Asia researching their migration options
- Tagged each enquiry with its campaign source and delivered it straight to the company’s CRM
- Added automated acknowledgements and follow-up reminders for the advisers
- A predictable flow of enquiries the team could plan their week around
- Clear visibility of which campaigns and audiences led to consultations
- Advisers spending their time on conversations instead of chasing spreadsheets
Campaigns run by the people who build the systems behind them
Leads only pay off when someone follows them up. That is why the campaign, the page and the CRM connection come from one team.
A software company behind the campaigns
Codify builds CRMs, portals and automation for a living. The same team wires your leads into systems that make follow-up easy.
Ireland HQ, Dubai operations
A close read of how UAE and GCC businesses sell, paired with the delivery standards of our Ireland headquarters.
Confidential by default
We never name clients or publish their campaign data. Case details are shared privately, and only with their permission.
What business owners ask before we start
What budget do I need to start?
Two numbers matter: the ad spend paid to Meta or Google, and Codify’s setup and management fee. Most SMEs start with a modest monthly ad budget and scale once the cost per enquiry is clear. We agree both numbers before anything goes live.
Which platforms do you run campaigns on?
Meta (Facebook and Instagram) for most consumer and SME services, Google Search where people are actively searching for your service, and LinkedIn for business-to-business offers. We recommend the mix based on your audience.
Can you reach customers outside the UAE?
Yes. Many UAE and GCC businesses sell to people in India, Pakistan, Sri Lanka and Bangladesh as well as across the Gulf. Campaigns can target any combination of countries, languages and interests.
Do I need a new website?
No. A dedicated landing page with its own enquiry form is usually enough, and it converts better than sending ad traffic to a general homepage. We can build it on your domain or host it for you.
Where do the leads go?
Wherever your team works: email, WhatsApp, a shared sheet, or a CRM such as Zoho, Odoo or a system Codify built for you. Each lead carries its campaign source so you can see what is working.
How soon can we launch?
Once the offer and creatives are approved, the page, tracking and campaigns usually take a few weeks to set up. We tell you the timeline after the discovery call.
Tell us about your business and we’ll suggest a campaign plan.
Two short steps. You get a suggested approach, the numbers and a clear next step, with no obligation.